OVERVIEW:

Macquarie is a global financial services group operating in 34 markets in the following sectors:

  • Asset management

  • Retail and business banking

  • Wealth management

  • Leasing and asset financing

  • Market access

  • Commodity trading

  • Renewables development

  • Specialist advisory,

  • Capital raising

  • Principal investment

As part of the creative services team, I supported the multi-channel marketing team and its affiliated advisors by providing strong visual representation of detailed, analytical data using a modern and diverse design aesthetic.

As a brand steward, I made it my mission to provide design solutions conveying the unique voice of the Macquarie brand while exceeding industry standards and contributing to the overall growth of the brand.

Accomplishments:
- Digital design for web, email, and apps.
- Print Design
- Typography Design
- Photo Editing
- Logo expansion
- Asset management during the rebranding phase
- Marketing Collateral development

INTERNAL COMMUNICATIONS:

SAMPLE: Guiding Principles, visual design and rebrand

ABOUT THIS PROJECT:
Successfully executed a design concept for visual representation of MACQUARIE’s new “Guiding Principles” as part of a company wide rebrand. These principles were put forth by the Shawn Lytle, global head of investments and are utilized in presentation format as well as expansed to company wide communications such as print (brochures and flyers), email, web, apps, and via television monitor onsite at the Philadelphia and New York offices.

DIGITAL DESIGN | For Web

SAMPLE | US CORP. BRAND STRATEGY

Pictured Above: Digital fact sheets featuring modern graphic and icons for a Macquarie US Corporate Brand Strategy report.

DIGITAL DESIGN | For Presentation:

SAMPLE | Marketing Campaign: The Evolving Advisors

Pictured Above: A digital presentation on the subject of financial planning for children. This deck was designed in collaboration with an internal financial advisor and the Vice President of Multi-channel Marketing. This presentation was utilized for both print and web applications. See details below.

DIGITAL DESIGN | For Email

SAMPLE | Marketing Campaign: Everyday Apps For Extraordinary Times

Pictured Above: An email campaign to aid investors in leveraging tech during COVID. This deck was designed in collaboration with the Manager, US Wholesale Marketing. This presentation was utilized for both print and web applications. See details below.